Advances in technology created numerous pathways to produce bio-chemicals and advanced biofuels through sugars present in agricultural crops and waste. This means a growing number of companies are considering the market potential for renewable molecules with a view to capturing higher margins. For the sugar sector, specifically, there are opportunities to create value-added solutions by exploiting existing and new resources while tapping into growing demand for bio-based materials. In 2009, the International Sugar Organization published MECAS(09)17 – "Market Potential of Sugarcane and Beet Bio-Products" – which identified a series of bio-products and companies with growth potential. Cane-processing groups in Brazil remain at the forefront of these initiatives, having established partnerships and commercial agreements to produce a range of sugar-based bio-products. This report updates and expands MECAS(09)17 by investigating the potential for commercialization of cane and beet bio-products technology in the context of competing feedstocks and recent developments in crude oil prices.